"A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze"-- Provided by publisher.
Our world practically vibrates with colors, but the human-made versions haven't always matched nature's kaleidoscopic array. Rogers traces an arc from the earliest humans to our digitized, synthesized present and future. From cave paintings to modern corporate espionage, he explores the digital revolution that is rewriting the rules of color forever. -- adapted from jacket
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